Entering a New Era
Entering a new era of myths, emotions, challenges and ambitions.
A new challenge needs a new dress: the trident
Interlocking letters with multiple purposes: to bring together elegance, power and uniqueness.
A shorter name (BE), to make it graphically strong and easy to remember.
The geometry, modern and clean at the same time, grasps the momentum towards the future. Underlined by the symmetry, the B and E, which rise almost like a trident, give a sense of solidity and wink to the divine.